Tourism is the fourth largest industry in Washington State, employing more than 182,700 workers and generating $21.4 billion in annual spending.

Recognizing the importance of tourism to the state’s economy, the state legislature established the Tourism Marketing Authority (TMA) to create a framework for funding a statewide marketing plan using a combination of state and private funds as set forth in RCW 43.384 and for overseeing its execution.

TMA Documents

WTMA Board List (PDF)

Meetings and Agendas

Meeting Schedule:

2020 Meetings

Jan. 23, 2020 – Agenda
Regular Meeting
10:30 a.m. – 2:30 p.m.
John L. O’Brien Building,  Capitol Campus
606 Columbia St. NW, Olympia, WA 

April 23, 2020 – Agenda
Regular Meeting
10 a.m. – 2 p.m.
Zoom Conference Call
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July 23, 2020
Regular Meeting
SeaTac International Airport
Port of Seattle Conference Center

October 22-23, 2020
Annual Retreat & Meeting
Wenatchee – Location TBD 


Past 2018-19 WTMA Meetings:

Special Meeting – Agenda
Board of Directors
October 24, 2019, 8 a.m. – 1 p.m.
Marcus Whitman Hotel
6 West Rose Street, Walla Walla, WA

Sept. 6 Special Meeting  – Agenda
Washington State Department of Commerce – Seattle office
Westin Building Exchange, 2001 6th Ave, Suite 2600, Seattle, WA 98121

June 27, 2019 – Agenda
Sea-Tac International Airport, Port of Seattle Conference Center – Beijing Room
10 a.m. – 4 p.m.

May 30, 2019 – Agenda
Special Meeting, Phone Conference
The call in number for the conference bridge is:  (360) 407-3780, PIN Code: 139760#

May 6-7, 2019 – Agenda
Davenport Historic Hotel, Spokane

Jan. 10, 2019 – Agenda
Sea-Tac International Airport
Port of Seattle Conference Center

Aug. 30, 2018 – Agenda |  Minutes (PDFs)
Sea-Tac Airport
Port of Seattle Conference Center – Beijing Room

Oct. 12, 2018 – Agenda | Minutes (PDFs)
Hilton SeaTac Airport, Columbia Room

Oct. 31, 2018 – Special Board Meeting – Agenda 
via teleconference

Tourism Links

Tourism Marketing Plan
ExperienceWa.com
Industry Overview

Contact Information

If you have questions pertaining to the Tourism Marketing Authority or Washington’s tourism sector, please contact:

Lynn Longan
lynn.longan@commerce.wa.gov
Phone: (360) 725-2674

Robb Zerr
robb.zerr@commerce.wa.gov
Phone: (206) 256-6111