Tourism

Tourism is the fourth largest industry in Washington State, employing more than 182,700 workers and generating $21.4 billion in annual spending.

Recognizing the importance of tourism to the state’s economy, the state legislature established the Tourism Marketing Authority (TMA) to create a framework for funding a statewide marketing plan using a combination of state and private funds as set forth in RCW 43.384 and for overseeing its execution.

TMA Documents

WTMA Board List (PDF)

Meetings and Agendas

Meeting Schedule:

2021 Meetings

Nov. 16, 2021
WTMA Special Meeting
Topic:  Washington State Brand approval
Time:  Noon to 12:30 pm
Zoom Meeting 
Passcode: 707407

October 27, 2021 – Agenda
Annual Board Meeting
10 am – 3 pm
Zoom Meeting
ID: 875 5131 3861
Passcode: 940303

Sept. 29, 2021 – Agenda
Special Meeting
5 – 6 p.m.
Zoom Meeting
Meeting ID: 876 3875 8208
Passcode: 947192

July 29, 2021 – Agenda
Regular Meeting
Sea-Tac International Airport, Port of Seattle Conference Center – Beijing Room
10:30 a.m. – 3 p.m.
Zoom Meeting
Meeting ID: 883 3842 1010
Passcode: 714821

Apr. 29, 2021 – Agenda
Regular Meeting
Zoom Meeting
Meeting ID: 878 5924 4239

Jan 28, 2021 11:00 a.m. – Agenda
Special Meeting
Zoom Meeting
Meeting ID: 884 4571 5296
Passcode: 760633

2020 Meetings

July 23, 2020 – Agenda
Regular Meeting
Zoom Meeting

October 22-23, 2020
Annual Retreat & Meeting
Zoom Meeting


Past 2018-20 WTMA Meetings:

Jan. 23, 2020 – Agenda | Minutes
Regular Meeting
10:30 a.m. – 2:30 p.m.
John L. O’Brien Building,  Capitol Campus
606 Columbia St. NW, Olympia, WA 

April 23, 2020 – Agenda | Minutes
Regular Meeting
10 a.m. – 2 p.m.
Zoom Conference Call

Special Meeting – Agenda 
Board of Directors
October 24, 2019, 8 a.m. – 1 p.m.
Marcus Whitman Hotel
6 West Rose Street, Walla Walla, WA

Sept. 6 Special Meeting  – Agenda | Minutes
Washington State Department of Commerce – Seattle office
Westin Building Exchange, 2001 6th Ave, Suite 2600, Seattle, WA 98121

June 27, 2019 – Agenda | Minutes
Sea-Tac International Airport, Port of Seattle Conference Center – Beijing Room
10 a.m. – 4 p.m.

May 30, 2019 – Agenda
Special Meeting, Phone Conference
The call in number for the conference bridge is:  (360) 407-3780, PIN Code: 139760#

May 6-7, 2019 – Agenda
Davenport Historic Hotel, Spokane

Jan. 10, 2019 – Agenda
Sea-Tac International Airport
Port of Seattle Conference Center

Aug. 30, 2018 – Agenda |  Minutes (PDFs)
Sea-Tac Airport
Port of Seattle Conference Center – Beijing Room

Oct. 12, 2018 – Agenda | Minutes (PDFs)
Hilton SeaTac Airport, Columbia Room

Oct. 31, 2018 – Special Board Meeting – Agenda 
via teleconference

Tourism Links

Tourism Marketing Plan
ExperienceWa.com
Industry Overview

Contact Information

If you have questions pertaining to the Tourism Marketing Authority or Washington’s tourism sector, please contact:

Lynn Longan
lynn.longan@commerce.wa.gov
Phone: (360) 490-1950

Robb Zerr
robb.zerr@commerce.wa.gov
Phone: (206) 256-6111